This helps us understand your hotel’s current level of e-commerce, in terms of current channels as well as the infrastructure.
At this stage, we work with you to understand the short- and long-term goals for your hotel, in order to establish a more effective distribution strategy. Pricing by market segment is also covered.
Having understood your goals, we can identify the key distribution actions that will help you achieve them.
If your hotel has no reservations technology in place, we will implement the REACH technology on your hotel website – a straightforward process for us.
Based on your goals, we identify the right online travel channels for you and contract with them on your hotel’s behalf. This step includes setting up the channels as well as content, pricing and inventory management.
Once all the step 5 set-up is complete, the related analytics and reporting are put in place to monitor your hotel’s performance, especially compared to its competitors.
A system of daily, weekly and monthly monitoring is put in place. REACH personnel will undertake monthly reviews with your hotel’s management, making recommendations where appropriate.
Once the systems and processes are up and running, we work with the hotel to identify any custom measures that can improve productivity and efficiency beyond that of our standard services.